Remarkable companies
Is your company ‘remarkable’?
Holiday reading this week has been Seth Godin’s book ‘small is the next big’ (www.sethgodlin.com/smallisthenewbig). Interesting book either if you are in a large company and ever wonder why, or run/want to run a company yourself.
Reading the book started me thinking; are there any companies I use that could be described as ‘remarkable’? As I write there only two I can think of.
First is our Internet supplier zen (http://www.zen.co.uk), who though they cost more (much more) than others they rarely have problems and when they do it’s a simple call to a person who cares and gets it sorted. Hey no call desk in some far off land, nobody called Dave! Having battled with Virgin, NTL, Sky and many others Zen shows what customer service is about.
The second is a little restaurant that some of our friends (Colin and Sue) put us on to (thanks :-) its the ‘buvette’ at Buoux (pronounced ‘boo’) between APT and Lourmarin in provence area of France. Why is it remarkable? Well it’s tiny (7 tables) it serves wonderful simple food and local wine very inexpensively. The services is warm, courteous and unhurried. The puddings are to die for and the location is simple beautiful with fantastic views. Do I care that you have to go there to book (booking is essential) and in the evening there is only one main dish on the menu, No!
Being remarkable is not simple about being better than the competition but being a company who’s customers think of as amazing.
So the question is what makes your company remarkable?
